In line with their new "I am" strategy orange have created a specific website that brings the idea to life in the digital space.
I am actaully a fan of Orange's insight that who we are is dictated by who we know. That's why i was shocked to find no aspect of community on the their dedicataed site http://www.i-am-everyone.co.uk/. For such an inspirational message the site lacks any real feel of community or the ability for people to join together to make something bigger.
Maybe this will be a big push in social networks this year? I could see the strategy fitting quite well within the social space. Will be interesting to see....
1 comment:
The Jont campaign later in the year will incorporate massive amounts of community involvement through both online sites and also in the 'real world' too, in terms of people giving up their time and their houses to make the tour a success. Definitely watch this space.
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