As a massive fan of sex and the city i was very sad when i came across this - because i had missed it!!
As a way to reach a younger audience and promote the launch of SATC Users were given ‘faked’ access to Carrie’s Macbook (If only it was real). Users then had to complete a series of challenges by snooping around in Carrie’s files These challenges were set and completed through a series of chats with Carrie’s friends which the user can participate in. When users have completed all assignments, they unlock the hard drive and can access exclusive content.
I think this is a great way to really get people interested in the film! and also shows how online can realy bring static ATL things like traielrs to life via engagement!
A real star!
As a way to reach a younger audience and promote the launch of SATC Users were given ‘faked’ access to Carrie’s Macbook (If only it was real). Users then had to complete a series of challenges by snooping around in Carrie’s files These challenges were set and completed through a series of chats with Carrie’s friends which the user can participate in. When users have completed all assignments, they unlock the hard drive and can access exclusive content.
I think this is a great way to really get people interested in the film! and also shows how online can realy bring static ATL things like traielrs to life via engagement!
A real star!
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