Mobile operator Vodafone and MySpace have teamed up to create an online interactive community for music fans in the UK, Germany, Italy and Spain.
The new platform, Vodafone Music Reporter, hosted on MySpace, builds on the collaboration between the companies that began last year with the launch of MySpace on Vodafone mobile internet.
Vodafone will use the profile to promote its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany, and Vodafone TBAs in the UK. The Vodafone Music Reporter profile will also feature user-generated content to help create music communities.
Music fans can click on www.myspace.com/vodafonemusicreporter_uk to upload and download content, including pictures and videos related to Vodafone Music Unlimited events. Members of the community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.
Users will also be able to enter a competition to demonstrate their gig review skills across the Vodafone Music Unlimited events this summer, and win the chance to become part of an MTV show episode online and on mobile. The MySpace Vodafone Music Reporter profile will showcase winners from each round of the competition.
I think this is some cool work - but has some flaws and is a bit unimaginative! Has it not been done before?
Tuesday, 1 July 2008
Cash-strapped consumers switch to pay-as-you go pricing
Until recently, mobile pre-pay pricing deals have appealed mainly to adults with credit problems or no bank account, and children. However, as the economic climate worsens, consumers in other demographics are also beginning to turn to such propositions as they, too, find themselves short of cash.
Last week, Sony Ericsson's UK marketing manager Dave Hilton revealed that the handset manufacturer is dedicating more of its marketing budget to the pay-as-you-go (PAYG) market.
Mobile network Orange has followed suit by extending its 'animals' tariff packages to the pre-pay sector to target customers tempted by the flexibility of PAYG. Meanwhile, O2 customers can sign up for the network's 'Simplicity' flexi-contracts, which allow consumers to bypass the added cost of a handset up-grade, and change tariffs or even cancel their deal at any stage with only 30 days' notice, without incurring any extra costs. Vodafone runs a similar deal called SIM Only.
At the end of March 2008, Orange had 15.7m active mobile customers. More than 10m were on PAYG, and 5.7m on pay monthly.
O2 is the UK's biggest mobile network in the pre-pay sector. It had 11.4m PAYG customers in the first quarter of 2008, compared with 7m on pay-monthly.
Vodafone has a total of 18.4m consumer and enterprise customers; 60% of its consumer business is PAYG.
How will the influence the ads we are creating? More DR and less creative?
Last week, Sony Ericsson's UK marketing manager Dave Hilton revealed that the handset manufacturer is dedicating more of its marketing budget to the pay-as-you-go (PAYG) market.
Mobile network Orange has followed suit by extending its 'animals' tariff packages to the pre-pay sector to target customers tempted by the flexibility of PAYG. Meanwhile, O2 customers can sign up for the network's 'Simplicity' flexi-contracts, which allow consumers to bypass the added cost of a handset up-grade, and change tariffs or even cancel their deal at any stage with only 30 days' notice, without incurring any extra costs. Vodafone runs a similar deal called SIM Only.
At the end of March 2008, Orange had 15.7m active mobile customers. More than 10m were on PAYG, and 5.7m on pay monthly.
O2 is the UK's biggest mobile network in the pre-pay sector. It had 11.4m PAYG customers in the first quarter of 2008, compared with 7m on pay-monthly.
Vodafone has a total of 18.4m consumer and enterprise customers; 60% of its consumer business is PAYG.
How will the influence the ads we are creating? More DR and less creative?
T-Mobile looks to the afterlife for £17m campaign
LONDON - T-Mobile is launching a £17m marketing campaign, based on its latest strapline "Life's for sharing', featuring a TV spot where a relative searches in the afterlife for more minutes.
The mobile network said the new campaign, created by Saatchi & Saatchi London, is the first to guarantee that its customers will always have an unbeatable minutes allowance (a big bonus in the current credit crunch climate).
It reaffirms the company's positioning as the best value for money mobile network, by challenging consumers to find more minutes for £30.
T-Mobile is the latest mobile network to unveil a new strapline as customers become increasingly price-focused in their decision-making when purchasing mobile phone tariffs.
T-Mobile said its new campaign is based on the proposition that it will match or beat the amount of minutes offered on a like-for-like basis by the other four operators.
Karen Phipson, head of brand and communications at T-Mobile, said: "'Life's for sharing' really cements our focus on relationships, in a way that's energetic, dynamic and involving.
"It's apt that we launch the new strapline in conjunction with our minutes promise, which is all about supporting our customers lives through every-day unbeatable value."
Paul Silburn, a creative partner at Saatchi & Saatchi London, added: "Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life."
T-Mobile certainly have been doing their home work - jsut read the article above on the current preference for Pre-Pay in the credit crunch!!
The mobile network said the new campaign, created by Saatchi & Saatchi London, is the first to guarantee that its customers will always have an unbeatable minutes allowance (a big bonus in the current credit crunch climate).
It reaffirms the company's positioning as the best value for money mobile network, by challenging consumers to find more minutes for £30.
T-Mobile is the latest mobile network to unveil a new strapline as customers become increasingly price-focused in their decision-making when purchasing mobile phone tariffs.
T-Mobile said its new campaign is based on the proposition that it will match or beat the amount of minutes offered on a like-for-like basis by the other four operators.
Karen Phipson, head of brand and communications at T-Mobile, said: "'Life's for sharing' really cements our focus on relationships, in a way that's energetic, dynamic and involving.
"It's apt that we launch the new strapline in conjunction with our minutes promise, which is all about supporting our customers lives through every-day unbeatable value."
Paul Silburn, a creative partner at Saatchi & Saatchi London, added: "Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life."
T-Mobile certainly have been doing their home work - jsut read the article above on the current preference for Pre-Pay in the credit crunch!!
Orange puts £30 adspend behing fresh positioning
LONDON - Orange has unveiled its latest global marketing campaign and revealed it is to spend a record £30m on the UK advertising push.
The telecommunications brand has confirmed that ‘I am' will be its new strapline for the global campaign, which breaks in the UK on 5 July.
The campaign, created by Fallon, uses lines such as ‘I am who I am because of everyone' and ‘I am all the boys I've kissed and the ones I will'.
A heavyweight TV, radio, print and outdoor campaign will encompass 120 different global executions. Outside the UK, the global signature for the campaign will be ‘Together we can do more'.
This is a reassertion of Orange's point of view and will highlight what differentiates us from other brands.'
Orange have also said that they intent to increase spend in social networks and focus on search online. Offering new widgets to drive acquisition. It seems all O2 compeititors are really increasing their game and all telecoms are going to have to keep their eyes wide open to spot the most valuable opportunities
The telecommunications brand has confirmed that ‘I am' will be its new strapline for the global campaign, which breaks in the UK on 5 July.
The campaign, created by Fallon, uses lines such as ‘I am who I am because of everyone' and ‘I am all the boys I've kissed and the ones I will'.
A heavyweight TV, radio, print and outdoor campaign will encompass 120 different global executions. Outside the UK, the global signature for the campaign will be ‘Together we can do more'.
This is a reassertion of Orange's point of view and will highlight what differentiates us from other brands.'
Orange have also said that they intent to increase spend in social networks and focus on search online. Offering new widgets to drive acquisition. It seems all O2 compeititors are really increasing their game and all telecoms are going to have to keep their eyes wide open to spot the most valuable opportunities
Wednesday, 25 June 2008
Facebook - which apps rule?
As we approach the looming Facebook Profile Redesign, Inside Facebook has listed the top 50 Facebook applications by daily active user count.
Some interesting observations from the list are:
Professional network LinkedIn has the 4th biggest app on Facebook. (I wonder if that affected their recent $1 billion valuation? lol)
5 of the top 10 and 21 of the top 50 apps are games.
Social network MyYearbook has the most popular game on Facebook, Owned. It is a copy cat of Serious Business’s Friends For Sale, which is only slightly behind at #2.
3 of the 4 apps with over 1 million daily active users are quite similar (FunWall, Super Wall, Bumper Stickers).
Playfish is a rising star with 3 out of the top 10 games. Their engagement rate as a company is also at 13%, the highest of any large app developer on Facebook.
Zynga has 6 apps on this list, and is the 3rd largest developer overall in terms of DAU, behind Slide and RockYou.
Even though SGN has only 1 app in the top 50, it is the 7th largest developer overall in terms of DAU.
Hmm will be interesting to see what apps top the list over the next few months....
Laterz
Some interesting observations from the list are:
Professional network LinkedIn has the 4th biggest app on Facebook. (I wonder if that affected their recent $1 billion valuation? lol)
5 of the top 10 and 21 of the top 50 apps are games.
Social network MyYearbook has the most popular game on Facebook, Owned. It is a copy cat of Serious Business’s Friends For Sale, which is only slightly behind at #2.
3 of the 4 apps with over 1 million daily active users are quite similar (FunWall, Super Wall, Bumper Stickers).
Playfish is a rising star with 3 out of the top 10 games. Their engagement rate as a company is also at 13%, the highest of any large app developer on Facebook.
Zynga has 6 apps on this list, and is the 3rd largest developer overall in terms of DAU, behind Slide and RockYou.
Even though SGN has only 1 app in the top 50, it is the 7th largest developer overall in terms of DAU.
Hmm will be interesting to see what apps top the list over the next few months....
Laterz
Tuesday, 24 June 2008
Orange Balloonacy
So today the Orange Balloonacy project launched...
And being super excited about the launch i logged on at 12 lunch time exactly to find the site was still not ready...
Then once it was opened my Balloon did not work and i could not do anything with it!
After weeks of being excited about it this was a big let down and has put me off from engaging with the campaign for the rest of the week! I wonder how many other consumers have been put off?
I would have thought getting this right would have been a huge bobus for Orange esp in the digital space! Better luck next time Orange
In-game - Out-of-game
Brand engagement with Wii
It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.
Thus i was highly interested when i read an article in e-consultancy about how brands should be using the Wii to interact with consumers. Brands are increasingly looking at more diverse ways to engage consumers in their products, and the Wii could be a great way to do this!
The Wii, for those who haven’t become addicted to this little white box, is a games console but one that is very different to what we have seen before.Instead of sitting fixated to screen with a confusing 76-buttoned controller, the Wii detects your body movement to control an on-screen character in a variety of scenarios.
The number of games that can be played on the Wii is now huge! And it has taken the country by storm! With such huge popularity and powerful technology, there is great potential for brands. Allowing the user to test products in a virtual world would certainly be a highly engaging experience.
You could do this with hundreds of brands -
Center Parcs could build a virtual experience of its holiday park. You could choose a room, take a dip in the pool, explore the restaurants and entertainment.
Diesel could showcase its new season range. The Wii could measure your dimensions and weight, building a virtual model of yourself onscreen.
Diesel could showcase its new season range. The Wii could measure your dimensions and weight, building a virtual model of yourself onscreen.
Smirnoff could enable users to mix cocktails and play bartender cocktail style
The list could go on! And due to its link to the internet all of these applications could be downloadable! I wonder who will be the first to get their hands on this cool idea!??!
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