Creating conversations online

I came across an article today that showcased the a few good examples of brands creating conversations online. And i was shocked to see the Little Chef. In celebration of their 50th Birthday they are creating a campaign about bringing back stuff from the good times! Wuite retro but i'm sure its been done before.....

Anyway the website - www.littlechef.co.uk/bringback is ok. Not really at the forefront of digital technology but more than i expected from the Little Chef! They have a few interactive sections, games and a community area. One thing i really think it's missing is the ability to share with friends. It would have been nice to get a community feel around past experience etc....

Nice to see that even brands like the Little Chef are exploring marketing in the digital space....

After the success of the first Sex and the City movie those at Warner and HBO have just confirmed that there WILL BE another movie! I'm not ashamed to admit that i loved the first movie and the build up to it. The teaser videos that went online were great to get you into the movie.

I was also a fan of the online engagement idea they did (see below)...Will be interesting to see if they have a bigger online promotional campaign thsi time? It clearly worked before and so would be interesting to get invovled in again....

Let's just hope the movie lives up to those big expectations!!

Sex and the city

As a massive fan of sex and the city i was very sad when i came across this - because i had missed it!!

As a way to reach a younger audience and promote the launch of SATC Users were given ‘faked’ access to Carrie’s Macbook (If only it was real). Users then had to complete a series of challenges by snooping around in Carrie’s files These challenges were set and completed through a series of chats with Carrie’s friends which the user can participate in. When users have completed all assignments, they unlock the hard drive and can access exclusive content.

I think this is a great way to really get people interested in the film! and also shows how online can realy bring static ATL things like traielrs to life via engagement!

A real star!