Heinz - pulls "gay" ad

Yesterday i blogged about Heinz new ad by BBDO. Due to an even larger quantity of complaints Heinz have decided to pull the ad 4 weeks short of its release time.

In my opinion the Ad itself did take the "gay" issue a tad far - the same message could have been conveyed without the kiss. Still the ad has got alot of PR - and all PR is good PR right? I defo will notice Heinz when i next walk into store...Will you??

Gay Media -Heinz

Heinz Deli Mayo ad, featuring a kiss between two men, has drawn 179 complaints to the Advertising Standards Authority since it first aired last week.

The spot, created by Abbott Mead Vickers BBDO, opens on a family going about their morning routine, getting ready for their days ahead at school and the office.
"Mum" is making sandwiches for the kids' lunchboxes but "she" is in fact a male uniformed New York Deli sandwich maker.

As the husband is about to leave the house "Mum" reminds him that he hasn't given "her" a kiss goodbye saying "Hey, ain't you forgetting something?"
The two men kiss and the sandwich maker says: "Love you. Straight home from work sweetcheeks."

The idea behind the ad is that Heinz Deli Mayo is so authentic that it tastes as though anyone with a bottle has their own New York Deli man in the kitchen.
The advertising watchdog has received 179 complaints from viewers so far with some complainants saying that the ad is "offensive" and that it is "inappropriate to see two men kissing".

Other viewers have complained that the ad is "unsuitable to be seen" by children and that it raised the difficult problem of having to discuss the issue of same sex relations with younger viewers.

Hmm - must say i think that's alot of plop!