Bluetooh 4 awareness

Channel 4 has sent 87,000 video clips of hit shows including The F Word and Peep Show to consumers' mobiles using Bluetooth as part of a campaign for its 4oD catch-up service.

The week-long campaign, which also saw content pushed for Hugh Fearnley-Whittingstall's River Cottage series, took place at five London train stations.


Steve Forde, marketing manager of new media at Channel 4, said that using Bluetooth technology allowed a high level of interaction to take place.

"Providing free content over Bluetooth rapidly achieved our objectives of raising awareness of this service, attracting viewers and highlighting key programmes," said Forde.

Vodafone best for mobile broadband

Better mobile broadband capabilities are offered by Vodafone than any other firm, it has been claimed this week.

LCC International said that the Vodafone network is most reliable in terms of loading pages and downloading files via USB or data cards.

Such operational positives were seen across a number of areas, the firm stated, such as both rural and urban areas, in homes and offices, and even in airports.

On average, a 2MB file could be downloaded in 13.54 seconds, LCC International revealed, ten seconds faster than anywhere else.