Channel 4 has sent 87,000 video clips of hit shows including The F Word and Peep Show to consumers' mobiles using Bluetooth as part of a campaign for its 4oD catch-up service.
The week-long campaign, which also saw content pushed for Hugh Fearnley-Whittingstall's River Cottage series, took place at five London train stations.
Steve Forde, marketing manager of new media at Channel 4, said that using Bluetooth technology allowed a high level of interaction to take place.
"Providing free content over Bluetooth rapidly achieved our objectives of raising awareness of this service, attracting viewers and highlighting key programmes," said Forde.
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