Monday, 23 June 2008

Facebook - talks more languages


Facebook has introduced Chinese-language versions of its social networking website, marking its first move into the world's largest internet market.

Users in China are now directed through to zh-cn.facebook.com, offering simplified and traditional Chinese language versions, and the social networking site has also added Russian, Suomi, Portuguese, Czech and Catalan offerings.

Launching in China marks a significant step for the site as it aims to compete with MySpace to build a share of the country's internet population, which overtook the US in April to become the world's biggest single internet market.

China has 221 million internet users, according to the China Internet Network Information Centre.

But, unlike the US and Europe, that audience is set to grow rapidly because it represents a tiny proportion of the total Chinese population.

Facebook will need to compete with a swathe of domestic social networking services, such as Xiaonei, as well as the Chinese version of MySpace, which was introduced in April last year.

No comments: