1) Brands in Facebook are offering more CONTENT
•2) Brands are giving youth more VOICE
•3) Brands are fostering the audiences CREATIVITY
•4) Brands are appealing to the individuals COMPETITVE streak
•5) Brands are providing ENTERTAINEMNT
•Brands have become a lot more engaging in Facebook and therefore the level of competition has increased
•Leader boards, weekly prizes and games are a good way to bring people back to the page daily and increase interaction
•The emphasis is predominantly on content and entertainment
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