Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. Below are some of the latest stats for 2008 on Social Media:
Usage
20.8 million internet users in the U.K. have visited at least 1 of the 10 most popular social media websites in January 2008 – accounting for 63% of the country’s online population. Compared to 17.1 million (42%) in January 2007 – a 21.6% growth in popularity of social media ** Nielsen March 2008
60% of under 25’s regularly use SN **Digital entertainment survey 2008
57% of internet users are SN members **Universal McCann 2008
69% of 18-21 year olds, 47% of teenagers and 20% of adults have a profile on a social networking site ** Connect thru 2007
57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos **Universal McCann 2008
Global penetration has increased significantly: Wave 3 is up to 58% (an increase of 21%). Estimated 272m users world-wide. **Universal McCann 2008
Emerging markets with high emigration lead the way – Philippines 83%, Hungary 80%, Poland 77%, Mexico 76% • UK hit by the Facebook factor (Usage up 32%) **Universal McCann 2008
US saturated as growth stalls at 41% • Brazil has the most active users (56% manage their profile every day) **Universal McCann 2008
Popularity:
Myspace is the world’s largest social network with 32% weekly reach, Facebook is second at 23% **Universal McCann 2008
Usage of social media platforms:
83% watch video clips, up from 62% in the last study in June 200778% read blogs, up from 66%RSS consumption is growing rapidly up from 15% to 39%Podcasts are now mainstream digital content, listened to by 48%
22% of social network users have installed a widget or applications55% have shared photos22% have shared their videos31% have started a blog
**Universal McCann 2008
Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide– 73% have read a blog, 45% have started a blog) **Universal McCann 2008
Over the last 3 years, UK internet traffic to blogs and personal websites has grown by 208%, according to new data from **Hitwise 2008
The web intelligence company has just released new data on blog readership in the United Kingdom which shows 1.19% of all UK web traffic flowed to a blog. (Not a single blog–that would be a great site to own–but to blogs in general)
The widget economy – 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates **Universal McCann 2008
Importance of social media:
27% of social network users agree that social network users agree that networks could be the main way to access videos and music. **Digital entertainment survey 2008
Acceptance is predominantly high between males 25- (40%) **Digital entertainment survey 2008
62% of marketers said they would be comfortable advertising their brand through a social networking website **Online marketing and media show- Centaur 2008
Recent research has shown that these online community members want to engage with brands through this channel. For example, the move ‘X-Men: The last stand” connected directly with 2 million users via Myspace. **Connect thru 2007
A recent Marketing Evolution study found that over 70% of the marketing value of SNS campaigns comes from the momentum of the viral impact that these types of campaigns inherently possess. Along similar lines, according to Microsoft, 64% of Europeans surveyed said they had visited a web site because a friend linked to it through their social networking profile. **Connect thru 2007
Video:
YouTube has overtaken Wikipedia to be the most popular SN website – Students no longer have Televisions in their rooms at university. **Nielsen 2008
6 of the fastest growing 10 sites of 2008 are video sites of which vidshow has grown by 639% in just 2 months. Video sites could overtake networking sites in 2008/9. **Nielsen 2008
Blogging and brand perception:
73% of internet users are reading blogs with 48% including these consumer-generated content in their weekly media-diet. **Universal McCann 2008
Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs **Universal McCann global study 2008
56% report blogging is a good way to express yourself
36% think more positively about companies that have blogs
33% have a favourite blog they read regularly
32% trust bloggers’ opinions on products and services
31% see blogging as an important way to socialize with friends
**Universal McCann global study 2008
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