Orange Balloonacy

Orange really are pushing the way they interact with users in the social media space.

Users have to pick one of their animal tariff balloons and fly it around the virtual sky of the internet. Users can pick up prizes along the way. The ultimate prize being a £20,000 holiday to Ibiza for the winner and a group of friends.

This is a great example of creating new and innovative ways to have a conversation with users without interupting their online experience.

If 2007 told us anything it was that having a conversation with users in social media was the key to productive brand engagement.

Watch Orange over the next few months i think there are some big things to come from them online....